First Draft of Magazine Cover

First Draft of Contents Page

First Draft of Double Page Spread

Double Page Spread Article

LE, known by friends and family as Ellie Shipman, has quickly created a reputation of being the UK’s answer to POP. Oozing talent and charisma, LE also has impeccable fashion sense and has already been featured on the ‘well-dressed’ pages of various weekly celebrity gossip magazines. However, this new found fame has come as a pleasant surprise, but not without a lot of hard work.

LE isn’t your stereotypical, layabout student; not only is she a budding superstar, she has lots of other success’ in the pipeline: Since studying Textiles at the University of Brighton she has designed her own clothing label and is currently working on her second line.

Not one to rest, her evenings consist of sewing, designing and writing music and she claims ‘whenever I an I also try to get to my Thursday night yoga class.‘The thing is I’m not a lazy so and so. I love being busy all of the time. Lot’s of people expect me to be some sluggish student who stumbled across a record deal but I’m like, ‘I’m not just a teenage dirtbag’ y’know? *Laughs*No but seriously, I work so hard for everything I have, I mean, I’ve been gigging in my local [pub] since I was fifteen!

‘Fame doesn’t just find you, you have to find it. Of course making it big is partly down to luck, but you have to go out there and give luck a chance. No-one will spot you if all you ever do is chill at home.’

The young singer is currently enjoying commercial success after she was ‘spotted’ in a pub in Brighton by Richard Guest (owner of Round Record Label). He instantly took a shining to her:

‘I was just doing a usual performance in my local. It just so happened that Rich was on a weekend break with his wife and came to the pub I was performing in for a quiet drink.

‘Cheryl [Richard Guest’s wife] was apparently moaning at him when he wanted to approach me, because he couldn’t just have one weekend away from his work. I’m glad she let him in the end though!

‘I signed a contract just two weeks later, and the rest, as they say, is history.

LE is nineteen and is in her second year studying an honours degree in Textiles. She admits that being in her final year is taking its toll, in more ways than one.

She reveals ‘it’s hard being in my final year and doing the music thing, and not just because of time management and the work load; my success has attracted a lot of stale reactions from people I thought were my friends.

‘I think people can be really jealous of what I have achieved, but I wish they could just be happy for me. I think in some way they might just feel betrayed that I’m off doing my own thing while they are still stuck in the same place, but I don’t have time for people like that. I just surround myself with my loved ones because I know they will always support me.

The down-to-earth and sincere chick has her new album ‘All for One’ out this Friday. It is set to enter the album charts at No3 and is available to download from iTunes.

The Cut Readers Product Profile

Questionaire Analysis

Magazine Survey

1. Name:

2. Age:

3. Proffession: 

4. How much do you earn?

0 - £10,000                 £10,000 - £20,000                  £20,000 - £40,000

£40,000 - £60,000                         £70,000+

5. What kinds of magazines do you read?

          Gossip         Music          Sport       Fashion         

6. What magazines do you read?

7. Why do you read them?

8. How much do you spend on magazines per month?

  £0 - £5                     £5 - £10                      £10 - £20                      £20+

9. How much would you spend one magazine?

    Less than £1                     £1 - £2                        £2 - £4                       £4

10. Which genre of music magazines do you read?

      Indie         Rock      R&B       Pop         Dance    Hip Hop

11. Which music magazines do you read?

12. Why do you like these magazines?

13. Do you buy DVD’s?

      Yes                      No

14. How much do you spend on DVD’s per year?

      £0 - £50                 £50 - £150         £150 - £300              £300+

15. Do you buy music?

      Yes                    No

16. Do you download music?

      Yes                   No

17. Where do you download music?

          CD               iTunes             7Digital        Illegal Download sites        

    

18. Who are your favourite artists?

     

19. What do you do in your spare time?

20. Do you go to concert?

     Yes                      No

21. How much do you spend on clothes per year?

      £0 - £20              £20 - £50               £50 - £100          £100 -  £200           £200+

22. What brands do you buy?

22. What ideally would you like to see in a magazine?

Double Page Spread Analysis

Contents Page Analysis

Magazine Cover Analysis

Uncut Reader Profile

This again is made by IPC media to attract advertisers, as it show exactly what the readers of the magazine are like.

NME Reader Profile

This reader profile for the NME target audiences was made by its publishers IPC media in order to attract brands to advertise in the magazine. This helps us to see what kind of people read NME and helps products decide whether advertising in NME would reach its potential customers.

Word magazine Reader Profile

This is the profile for the readers of word magazine it was created by the makers of the magazine, therefore it is very accurate to their target audience.

He is a very high-earning ABC1 male aged between 30 and 55. While we're blowing smoke up his fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be spending more than £90 a month on music, films and books.

When he was 19 music was his world. Music magazines were his first real print addiction. They gave him a sense of community, a language, a style and a whole new way of looking at the world. You won't find him following the crowd but you might find him leading it. He's trusted by his peers as the person to turn to for an informed opinion on music and media.

Now that he is over 30 with a partner and possibly even a family, he is as passionate about music as ever but his interests have broadened to encompass other forms of entertainment and new technology to enjoy these on. He is still after the sense of community he used to get from music magazines, but until the arrival of Word felt there was no longer anything in the market for him. On one hand he feels too old for what he considers to be the over-heated world of the current entertainment monthlies and on the other he does not want to live in the past with a nostalgia magazine.

He plays loud music in his car and Radio Four at home. He read Ian McEwan's "Atonement" years ago but will obviously laugh at the Simpsons. He has a limited amount of time to devote to entertainment and therefore demands that it delivers something in the way of substance. His tastes and interests have not stood still and he likes to discover new musicians, authors and movies. He prides himself that he is in the know, that he didn't get off the bus back in the 80s. Now, thanks to Word, the magazine, the site, the podcast, the web radio stream, the Facebook group and whatever comes next, he feels more in touch than ever.

Lifestyle Magazine Profile

Publisher

Condé Nast Publications is the company which publish Vogue magazine. They also publish, style.com, Glamour, Allure, Self, Teen Vogue, GQ, Details, Architectural Digest, Brides, Morden Brides, Elegant Brides, Brides.com, Lucky, Cookie, Golf Digest, Golf World, Vanity Fair, Gourmet, Bon Appétit, epicurious.com, Condé Nast Traveller, concierge.com, Wired, Wired.com, and The New Yorker.

Circulation

On average 206,834 copies of Vogue are sold in the UK per issue , only 112,000 are sold in the shops in the UK. 44,000 are sold overseas and 7,000 are given away.

Typical Content

90% of the content is fashion related, most of the fashion is designer and is often made by the company’s that advertise in their magazine, for example  This includes articles written by designers, stylists and other people who work in the fashion industry. In almost every issue there is an interview with a top celebrities. Celebrities that have been in interviewed in Vogue are, Kate Moss, Keira Knightley, Sienna Miller, Claudia Schiffer and many more, these celebrities are usually on the cover and are the main headline. The magazine also includes beauty and lifestyle tips.

Editor

The editor of British Vogue is Alexandra Shulman. she has been the editor for 17 years and has increased the magazines circulation to over 200,000. She has also written for, The Daily Telegraph, the Daily Mail and GQ.

USP

Vogues unique selling point is that it presents the most fashionable designer clothing using incredible photography. Vogue is not just about fashion its about art.

Awards

Vogue has not won any awards recently however it does have its own award show and also often decides who wins awards in other award ceremony’s.

Selling line

Vogue has a different logo each for each issue this so that it matches the theme of that month. This months selling line is “The gowns, the gifts, the glamour”. This matches the theme as this issue contains a Vogue  glamour special.

Convergence

Vogue sponsors project PEP. This is a clothing line made by Jimmy Choo, which uses its profits to support the Simelela Rape Centre. The clothing line is sold  by Selfridges and is in partnership with the Elton John Aids Foundation.

Readership Profile

Readership of 206,834

Over 79% of readers are female.

Over 68% of readers work full time or part time.

28% of readers are in the AB socioeconomic quintile.

Readers have an average household income of £48,000.

Preliminary Assignment

This is my preliminary assignment which I created using publisher.