Lifestyle Magazine Profile

Publisher

Condé Nast Publications is the company which publish Vogue magazine. They also publish, style.com, Glamour, Allure, Self, Teen Vogue, GQ, Details, Architectural Digest, Brides, Morden Brides, Elegant Brides, Brides.com, Lucky, Cookie, Golf Digest, Golf World, Vanity Fair, Gourmet, Bon Appétit, epicurious.com, Condé Nast Traveller, concierge.com, Wired, Wired.com, and The New Yorker.

Circulation

On average 206,834 copies of Vogue are sold in the UK per issue , only 112,000 are sold in the shops in the UK. 44,000 are sold overseas and 7,000 are given away.

Typical Content

90% of the content is fashion related, most of the fashion is designer and is often made by the company’s that advertise in their magazine, for example  This includes articles written by designers, stylists and other people who work in the fashion industry. In almost every issue there is an interview with a top celebrities. Celebrities that have been in interviewed in Vogue are, Kate Moss, Keira Knightley, Sienna Miller, Claudia Schiffer and many more, these celebrities are usually on the cover and are the main headline. The magazine also includes beauty and lifestyle tips.

Editor

The editor of British Vogue is Alexandra Shulman. she has been the editor for 17 years and has increased the magazines circulation to over 200,000. She has also written for, The Daily Telegraph, the Daily Mail and GQ.

USP

Vogues unique selling point is that it presents the most fashionable designer clothing using incredible photography. Vogue is not just about fashion its about art.

Awards

Vogue has not won any awards recently however it does have its own award show and also often decides who wins awards in other award ceremony’s.

Selling line

Vogue has a different logo each for each issue this so that it matches the theme of that month. This months selling line is “The gowns, the gifts, the glamour”. This matches the theme as this issue contains a Vogue  glamour special.

Convergence

Vogue sponsors project PEP. This is a clothing line made by Jimmy Choo, which uses its profits to support the Simelela Rape Centre. The clothing line is sold  by Selfridges and is in partnership with the Elton John Aids Foundation.

Readership Profile

Readership of 206,834

Over 79% of readers are female.

Over 68% of readers work full time or part time.

28% of readers are in the AB socioeconomic quintile.

Readers have an average household income of £48,000.